Kings of Leon

As the exclusive merchandise partner for grammy-winning rock band Kings of Leon , I led their worldwide merchandising business, managing live events sales and a global e-commerce channel for the 2021 release of When You See Yourself and subsequent world tour.

My team and I delivered record-setting merchandise sales and successfully partnered with retailers, promotors, and streaming services to monetize the band’s massive fan base with products that increase the band’s IP and are additive to the fan experience.