I have spent the better part of my career pruning my raw passion for music, personal connections, and brand-building into commercially viable enterprises and projects that genuinely connect people. I have learned that stories sell products and stories are made up of emotions and experience. All of this underpins our consumer behavior.

I’ve collected deep range of experiences working with global brands, “baby brands,” creatives, culture makers, and rock legends. I’m detail obsessed and inclined toward premium products that over deliver on surprise and delight details. I have a keen understanding of the product-to-market lifecycle and the magic of fostering and maintaining relationships throughout life.

As the co-founder and executive leader of Barking Irons, a premium brand and merchandising partner for A-list music artists, brands, and gaming brands, I have learned that brands require an unyielding focus, immersion, and uncompromising values.

Everything is rooted in your work ethic so establish that early in life and everything else can be learned, borrowed, earned, or broken. Picking yourself up after failure is the strength that confounds most people.

• MC