Bob Dylan

The Rolling Thunder Collection with Bob Dylan was the first fashion concept to partner with the legendary Bob Dylan. The collection reimagined iconic items worn by Dylan throughout the 1960s-70s into modern wearable fashion pieces. Intricately designed pieces were detailed with hand-written lyrics, visages, and badges often on the inside and only visible to the wearer.

The digital campaign successfully connected with Dylan’s global fan base with archival video, photography, and docu-stories that enhanced story behind each design. Well-received by a wide range of age demographics the collection was met with immediate successes.

The 16-piece collection was sold directly through barkingirons.com and at Nordstrom stores and achieved fashion press notoriety in the pages of GQ, Esquire, and Sportswear International.