Red Dead Redemption 2

In partnership with Rockstar Games this innovative merchandise concept for Red Dead Redemption 2 (2018) helped to usher in a wave high-fashion collaborations with gaming IP. Meticulous creations of clothing worn in the game were artfully modernized into casual wear using premium materials and subtle story-driven detailing.

The collection received a blockbuster release to a massive global audience and featured almost no overt branding or logos. The signature piece of the collection was a waxed-cotton jacket modeled on the one worn by Arthur Morgan in the game retailed for $250 and instantly sold out. Red Dead Redemption 2 surpassed $1B in sales within weeks of its release and the RDR2 Collection by Barking Irons gained widespread notoriety within the gaming community for its original concept and premium fashion execution.